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A powerful gathering for CX-driven professionals.

​A Two-day, in-person experience designed to help you take action on what matters most - customer loyalty, team alignment, and revenue growth.

 

This isn’t theory. It’s live, hands-on, and built to give you the exact tools and strategies to create change in your store - immediately.

Inspiration. Activation. Transformation.

What You’ll Get at The NOW Summit:

  • Proven Strategies to Create and Retain Lifetime Customers

  • Live, Hands-On Training with Katie Mares, Top Experts in Automotive and Trailblazers in Mindset, Travel and Hospitality

  • Practical Tools You’ll Actually Use - and Know How to Implement Immediately

  • Guided Experience Strategy Development to Align and Activate Your Team

  • A Curated Community of Growth-Minded Leaders Who Are Ready to Make CX Their Competitive Advantage

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Why Attend?

Customer experience is not optional - it is your most powerful revenue strategy.

This is your chance to get aligned, energized, and equipped with real tools that create real results.

You will learn how to turn every touchpoint into a loyalty-building moment, boost CSI, and build a culture that keeps customers coming back.

 

When your team is aligned, your experience becomes unstoppable - and so does your growth.

Your All-Access Pass to the Ultimate CX Experience

PRICE: $595 per person 

WHAT’S INCLUDED: Training, Education, Community, Food, Drinks, and Entertainment.

See Schedule & FAQs Below

WHAT’S NOT INCLUDED: Travel and accommodations. 

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Sneak Peak at the Agenda

October 7th

8:00 AM - Check-In and Welcome Breakfast

 

8:45 AM - Welcome - Summit Begins

 

9:00 AM - Danelle Delgado - Automotive People Secrets: How to Guarantee Your Team Wins on Repeat

 

9:30 AM - 5 P’s: The Promise to Profit Pathway (the framework that turns your brand promise from words on a wall into daily actions that deliver results.)

 

10:15 AM - Samuel Ingalls: From Enduring to Enjoying: How Bold Decisions Changed the Industry and Redefined the Guest Experience Globally.

 

10:45 AM - 11:15 AM - Podium: Smart Tech That Supports (Not Replaces) the Human Touch

 

11:15 AM -12:15 PM - Lunch

 

1:15 PM - Transaction to Interaction ​(5 Steps to a 5 Star Experience)

 

2:00 PM - Randy Dearborn: WOW at Every Turn

 

2:30 PM - Experience the WOW Happy Hour

 

3:45 PM - Reflections on the Journey (Panel with Bill Camastro, Samuel Ingalls, Ben Walton & Randy Dearborn — moderated by Tracey Fields)

4:45 PM - Jim Gallen: The Michelin Standard: How Culture, Craft, and Conflict Drive Five-Star Success

 

5:15 PM - Closing and Takeaway Experience

 

7:00 PM - Exclusive Speaker Dinners – Dine with a featured speaker at a top Denver spot. 10 seats only; meals self-paid.

October 8th

8:00 AM - Breakfast

 

8:30 AM - Amy Lessinger - The Irreversible Step™: How One Decision Built What the Market Couldn’t Break

 

9:15 AM - HRIZN: Your First Impression, Made Non-Negotiable: How to transform your digital presence into a superhuman extension of your brand promise.

 

9:30 AM – Make Your Experience Non-Negotiable (Journey Mapping Workshop)

 

11:00 AM - Lunch

 

12:00 PM - A Surprise You Won’t Want to Miss

 

1:30 PM - Bill Camastro - From Impossible to Superhuman: How Making Excellence Your Non-Negotiable Standard (and Delivering It Consistently) Becomes Your Everyday Reality

 

2:00 PM - Closing and Action Planning

 

3:00 PM - Elevating Guest Experience: VIP Immersion (CustomHer Experience + More Women More Money Book Signing and Masterclass)

Meet Your Thought Leading Speakers

These visionary leaders have transformed customer experience across industries. As you engage with them, prepare for breakthroughs of your own - because when transformation walks in the room, it doesn’t leave anyone untouched.

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Special Shout-out to our Platinum Sponsor

Podium is transforming the way automotive businesses connect with customers by putting cutting-edge AI to work across the entire customer journey. Built for the speed and complexity of today’s buyer, Podium’s AI-powered communication and payments platform helps dealerships, service centers, and BHPH businesses drive more leads, close deals faster, and elevate every customer touchpoint. Podium is trusted by thousands of automotive businesses nationwide to modernize their operations, and capture more revenue. With Podium, AI isn't just a buzzword - it's your smartest employee.

Fueling the NOW: Our Sponsors and Partners

The NOW - Press Partner

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Like the best coffee press that brings intentional, rich flavor through just the right pressure: Fred Lennartz and Lou Ramirez, the legends behind ☕️Car Guy Coffee Media🎙 and Certified Solutionaries are partnering with us to extract the most powerful insights, stories, and CX breakthroughs at the NOW Summit. As our NOW PRESS Partner, Fred and Lou will be podcasting live from the Summit floor: amplifying thought leadership and spotlighting the game-changers shaping the future of the automotive experience. They don’t just show up with a mic. They press in with presence, curiosity, and contagious energy. And off the mic? They’re caffeinating dealership cultures across the country with high-impact coaching, deep connection, and momentum that sticks. They press in. They pour out. And we can’t wait to brew with YOU at the NOW Summit.

Special Shout-out to our
Happy Hour Sponsor

Steve Apicella’s mission with Strategic DX is to “connect the disconnected” parts of the dealer-customer experience. “Is our great industry’s mission to sell/service a vehicle or to also earn a recurring customer?” Dealers are doing a lot of things exceptionally well, however there is significant revenue and relationship ground to gain. Example: F&I is a critical financial cornerstone to every dealer that is limited to a one-time transaction with the vehicle purchase. Strategic DX has innovated process automations to extend F&I’s revenue/relationship value beyond the point of vehicle sale alone.

The NOW - FOLLOW Partner

Jordan Cox Productions helps keep our message sharp, connected, and experience-driven. He supports the NOW is NONNEGOTIABLE mission with creative vision, strategic storytelling, and video that brings the brand to life. From stage to social, training rooms to timelines, Jordan captures the moments that matter and transforms them into compelling content people want to follow, share, and act on. He doesn’t just help us show up. He helps us build a movement, delivering visual experiences that inspire action, create connection, and elevate the standard.

The NOW - WOW Partner

The NOW - HOW Partner

AutoPlay Marketing helps keep our momentum moving forward - supporting the NOW is NONNEGOTIABLE mission with strategic insight, warm introductions, and marketing muscle where it matters most. From lead generation to event feedback and creative collaboration, they bring fresh energy, smart thinking, and a powerful network to the table. They don’t just understand where we’re going. They provide deep industry insight on the how and the who to get us there.

Safeguard supplies everything our business needs to run and grow, from the SWAG that turns heads to the notebooks you’ll fill with breakthrough ideas at our events and trainings. They're more than just promo. Safeguard is a full-service, end-to-end partner who helps brands show up boldly and consistently. With roots in print, power in fulfillment, and deep expertise in brand identity, they help companies create cohesive, cost-effective, and high-impact marketing solutions. Whether it’s campaign support, premium merch, or custom employee gifts, Safeguard makes it easy to bring your brand to life on time, on message, and on purpose. Backed by Deluxe Corporation, Safeguard has more than 60 years of experience and one of the highest Net Promoter Scores in the industry. Their nationwide infrastructure means they can deliver what you need, when and where you need it. From marketing campaigns to branded eStores, they simplify ordering, standardize brand assets, and scale what matters. Their mission is simple but powerful: to help businesses acquire and retain customers with smart tools, bold branding, and unforgettable touchpoints.

Join the Movement NOW

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© 2025 NOW is NONNEGOTIABLE Ventures. All rights reserved. 

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